Project Description

Come to Light

Location: Milan, Italy
Year: 2019
Main Concept: Narrative

Credits:

Client: Aria Lighting

Concept, Lighting Design, Custom Software: UNSTATIC

Creative Direction, Art and animations: Klang!

‘Come to Light’ is a seductive collaboration between ARIA, UNSTATIC Technologies and Klang! for the Milano Design Week 2019, as part of the Ventura Centrale exhibition by Ventura Projects. An entrancing installation showing the connection between an immersive digital and real world.

Using the new Trentacinque linear system (35) ARIA lights by Ivela, we combined our experiences to create this masterpiece, visited by so many in Milan. The minimalist lighting solution offers new design possibilities, magnifying the functionality and needs of the design.

With its 360 degrees light distribution, configurable miniature spotlights and marvellous colour finishes and options, from hidden to revealed, it allows for a truly engaging and evocative atmosphere with an exceptional level of detail. The cylindrical luminous element mixes with the environment giving life to a dreamlike atmosphere, drawing the shapes of two concentric cubes as well as the perimeter of the space, with chromatic effects that change dynamically generating an immersive environment.

With its 360 degrees light distribution, configurable miniature spotlights and marvellous colour finishes and options, from hidden to revealed, it allows for a truly engaging and evocative atmosphere with an exceptional level of detail. The cylindrical luminous element mixes with the environment giving life to a dreamlike atmosphere, drawing the shapes of two concentric cubes as well as the perimeter of the space, with chromatic effects that change dynamically generating an immersive environment.

The fixtures were used to create concealed details in the walls and to become the centrepiece of a breath-taking installation, a stunning effect for “Come to Light” at Ventura Centrale.

Aria is the new architectural lighting brand from Italian manufacturer Ivela and focuses significant investment in the application of high-performance LEDs, controls and optic technologies to develop new products.

Media

Come to light was featured in the cover of Arc Magazine, April-May 2019.

“Of course, technology and performance of lighting is number one when it comes to specification decisions, but it was great to see the aesthetics of lighting design being so prominent in Milan. From stunning installations such as Aria’s Come To Light as featured on our front cover, Raytrace by Benjamin Hubert / Cosentino and TM Lighting, and Aglow by Liz West and Uozu to ridiculously stunning stands at Euroluce like Flos and Artemide, design and, more importantly, lighting design was celebrated as if we had all remembered why we are part of this profession.” 

Arc Magazine, April-May 2019 issue, UK