Project Description

Data is Beautiful

Location: Espoo, Finland
Year: 2017
Main Concept: Reactive

Credits:

Client: Tieto Oyj

Concept & Lighting Design: Lighting Design Collective (ldcol.com)

Architects: Helin & Co

Custom Software Development, data integration: UNSTATIC

Virtual Reality developments: ReVR Studios

Main Lighting Supplier: Neonelektro Oy / Flexbright Oy

TIETO’s future-orientated narrative captures the opportunities of the data-driven world, turning them into lifelong value for people, business and society. The lighting concept provided environments with unique light features and narrative elements as the focal points.

TIETO’s future-orientated narrative captures the opportunities of the data-driven world, turning them into lifelong value for people, business and society. The lighting concept provided environments with unique light features and narrative elements as the focal points.

The installations devised an experimental, real-life prototype for the emerging trend of cyber-physical spaces. The key areas, such as the entrance atrium and the conference centre merged the digital realm and the built environment. This lighting intervention converts data from thousands of IoT sensors into an immersive lighting experience.

A 26 meters tall three-dimensional light sculpture made of semi-transparent printed electronics LED strips graces the atrium. Over 40,000 RGBW pixels display the live data in 3D mapped formation where the dazzling light patterns glide in and out of the sculpture.

The reception desk and the back walls fitted similar printed electronics LED sheets. Pixel control reminisced a “shōji” (障子), a Japanese rice paper wall.

The conference centre corridors fitted IoT downlights with digitally variable beams of light and colour washes, layering artistic light patterns and subtle shifts derived from TIETO’s live data feeds.

Finally, a 55-inch transparent OLED touchscreen was positioned at the waiting area, encouraging visitors to interact with the immersive lighting. On this giant user interface, the live data visualisation constantly regenerates and responds to the user. The resulting new patterns softly ripple into the light sculpture, the walls and the corridors. Besides the abstract data, factual information about the environmental conditions and TIETO’s data offerings is provided.