Project Description

Syfy 10th Aniversary

Location: Madrid, Spain
Year: 2017
Main Concept: Contextual Messages

Credits:

Client: SyFy Spain

Agency: Fluor (fluorlifestyle.com)

Executive Production & Technical Direction: UNSTATIC & Lighting Design Collective (ldcol.com)

Creative Direction, Design & Animation: Klang! (klangav.com)

Music and Sound Design: Wyz Borrero and Miguel Noya

The most important science fiction channel worldwide celebrated its 10th Anniversary in Spain. We collaborated with their creative agency, Fluor Lifestyle, to conceptualise and execute this project. We partnered with Klang! to create the visual and music of this experience.

The event embraced Syfy’s spirit, creating an authentic Syfy experience. A unique location styled head to toe with a futuristic aesthetic.

A video mapping on two twelve meters wrap-around screens with bespoke artistic direction, animations and music were created exclusively for the event.

Different animations depicted the main series of the channel — an immersive and innovative ride from start to finish. Our installation served the message of contextual branding of the network, achieving a result that amused the crowd.

Awards:

  • Gold – Experiential or Stunt Promotion For A Consumer Even – Promax BDA Europe 2018
  • Honour Mention – Digital Animation – World Independent Advertisement Awards 2018
  • Winner – Digital Animation – Agrippina Awards 2017.